This post looks at key areas of your ecommerce website to look at.

Reduce page duplication

Duplicate pages dilute link value passed from other internal pages as well as from external backlinks. The key areas of the site to look at are category pages using pagination and faceted navigation using filters.

Use content wisely

Ensure rich content is added at product, category and site level. This includes category descriptions, brand pages, FAQ pages, product reviews by users, brand snippets on product pages and product descriptions.

Leverage internal links

As a rule of thumb, target broad keywords on category and brand pages and long tail keywords on product pages. so, internal links should push up your brand and category pages with target phrases and variations.

Improve call to actions

Ensure your primary call to action is visible above the fold and relevant. Do not ignore secondary call to actions like following on social media, sharing on social media, newsletter and product update subscriptions or product information downloads.

Integrate with other marketing channels

Ensure that whenever a user moves away from the primary action of buying your product, there are other ways you can keep them for remarketing later. Integrate with your email and social media marketing through offers.

All this used together should definitely help your site do well in search engines.

References:

5 Ecommerce Tips and Tricks

Solving Duplicate Content Issues Arising From Faceted Navigation

You have a website in place and you have your own IT or an IT service provider who you can work well with. You also have a couple of people doing your sales and marketing.

While the ideal case for a business is to hire an outside SEO firm to take care of their SEO, there are situations where this is not possible. The next best option is to setup an inhouse SEO process where DIY SEO happens as part of your daily operations.

Here are some ways your various team members can do this.

The business owner

The business owner has a number of opportunities where they can contribute to their site SEO. This includes the following

1. Get links through websites of organizations where they are a member.
2. Get links exchanged with their business partners, vendors and clients.
3. Get Testimonials from their clients
4. Use opportunities to get into the news and get links from news mentions.
5. Contribute their individual expertise in exchange for links to their site via speaking gigs, event sponsorships, guest blog posts on other business websites, etc.
6. Mark what words customers use when talking about your business. The most commonly used terms for your products / services need to show up in your website content.

The IT team or service provider

The IT team should

1. Ensure that the website is working correctly including the internal links.
2. Ensure that expired / deleted webpages permanently redirect (http status code 301) to alternate landing pages if such exist or visitors get a custom 404 error page.
3. Ensure that pages load quickly and their size is optimal. Also ensure that CSS, Javascript are working correctly. Check with tools like Google Page Speed.

The sales / marketing / customer support team

These are the client facing people who are the best resources for keyword and content ideas.

1. Ideas for interesting business related information to add to the website e.g. FAQs, Case Studies, news, etc.
2. Words leads, clients and customers use when describing service or business.
3. Competitor website analysis and ideas which work e.g. adding user reviews for products, sharing service or product in social media, etc.

You can also get key team members trained to ensure that all key SEO activities take place and monitor traffic and conversions.

While the use of custom 404 pages and 301 permanent redirects serve very specific purposes, from the perspective of optimizing your site for search engines, it poses a challenge.

There are unique scenarious where one would prefer using 301 instead of 404 and vice versa. You can see more such scenarious at the 404 vs 301 SEO dilemma post.

There is no quick fix to repair credit after bankruptcy. Building credit takes years, and declaring bankruptcy not only wipes out this good credit but actually makes it harder to build up again. Avoiding bankruptcy is always the best policy, but bankruptcy is the best option for a small amount of individuals who will benefit from the legal protections enough to justify the loss of credit. Once you have wiped your debt clean through bankruptcy, it is important to start immediately taking on new debts that will place you in a positive financial position.

No matter how many methods you use to rebuild your credit, it is a very long and time consuming process where you have to gradually show lenders that you can be trusted financially and that you’ve changed your situation. Always make sure that your credit report is completely accurate and be especially conservative with credit card and loan use.

Millions of Americans have filed for bankruptcy since the economic crisis began, shedding or restructuring their debt and moving on with their lives. And most, if not all, were concerned with repairing and rebuilding their credit following a bankruptcy filing.

In most cases, you can expect to be adjudicated a bankrupt within 4-6 months from the date your action is filed in the federal bankruptcy court. While there are some important things to consider and do prior to the actual filing, your case really begins on the day you file it with the court. This is the day that the ‘automatic stay’ (temporary injunction) goes into effect. It prevents your creditors from contacting you, harassing you or dunning you for payment in any way. The next important date is approximately 20-40 days after filing. This is the 341 meeting of creditors with the court-appointed trustee.

In most cases, unless the debt is very large, your creditors will probably not even show up. You (and your attorney) must be present and be sure to bring your social security card and a photo ID. If the trustee requests any additional documents, be certain that you supply them as quickly as possible. You can expect to be discharged within 60-90 days after the meeting of creditors.

Visit FilingBankruptcyNow.com for more details on bankruptcy chapter 7 timeline

Bankruptcy Basics provides basic information to debtors, creditors, court personnel, the media, and the general public on different aspects of federal bankruptcy laws. It also provides individuals who may be considering bankruptcy with a basic explanation of the different chapters under which a bankruptcy case may be filed and answers some of the most commonly asked questions about the bankruptcy process.

The procedural aspects of the bankruptcy process are governed by the Federal Rules of Bankruptcy Procedure (often called the "Bankruptcy Rules") and local rules of each bankruptcy court. The Bankruptcy Rules contain a set of official forms for use in bankruptcy cases. The Bankruptcy Code and Bankruptcy Rules (and local rules) set forth the formal legal procedures for dealing with the debt problems of individuals and businesses.

A chapter 7 bankruptcy case does not involve the filing of a plan of repayment as in chapter 13. Instead, the bankruptcy trustee gathers and sells the debtor's nonexempt assets and uses the proceeds of such assets to pay holders of claims (creditors) in accordance with the provisions of the Bankruptcy Code. Part of the debtor's property may be subject to liens and mortgages that pledge the property to other creditors. Read more about bankruptcy filing at Diy4law.com

Accounting, Bookkeeping and financial management is integral to any business process and small business need it more to manage their scarce resources gainfully.  Whether a small enterprise is using QuickBooks, Peachtree MyOb or any other accounting software the performance and utility of the program can be enhanced further by hosting them in the cloud environment.

Cloud hosting involves ‘renting out’ IT infrastructure for use form the internet cloud on a pay as you go model. This allows the business to use the IT infrastructure to host the Accounting application without having to invest upfront in buying the infrastructure and thus substituting “capital expenditure” with variable “operational expenditure” on demand.

Know more about Qucikbooks hosting, Peachtree hosting by visiting - Onthenetoffice.com

Need to take your computer in for repair in the Long Beach, CA area and not sure where to go? Many people believe that the only place to get computer repair service in Long Beach is that company with the full page ad in the newspaper. That computer repair service might be the best one in town, but how can you be sure? There must be other computer repair service options in Long Beach, right?

There are many companies that offer computer repair services in Seal Beach, CA and you should make your choice based on recommendations from satisfied local customers.

Almost all customers of sacatech.com are satishfied and stick with the saca technology service since 1997. Visit Sacatech.com for more details.

Cloud computing is at an early stage, with a motley crew of providers large and small delivering a slew of cloud-based services, from full-blown applications to storage services to spam filtering. Yes, utility-style infrastructure providers are part of the mix, but so are SaaS such as HostedDesktopProvider.com

Chapter 7 bankruptcy is a liquidation bankruptcy. All Debtor's non-exempt assets are sold or otherwise liquidated to create a fund to pay creditor's claims. Chapter 13 is a wage-earner's reorganization. The idea behind a Chapter 13 Bankruptcy is that a Debtor pays all or some of his debt over a three to five year time period. You can read more about bankruptcy information at filingbankruptcynow.com